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Encouraging Dutch innovation through competition

H.E. Karin Mossenlechner (Ambassador, Embassy of the Kingdom of the Netherlands and Chief Judge of MISA ’17) with Marco Winter (Executive Director, MDBC) at the Press Lunch to announce the shortlisted nominees of the MDBC Innovation & Sustainability Awards 2017.

Innovation is one of the main agenda the Netherlands government encourages and promotes to develop innovative products through tax benefits, innovation credit and grants.

It is their policy whereby Innovative businesses can help develop solutions to major social issues like global food security, ageing populations or life-threatening diseases, thus developing new products can also gain access to new markets as well as boosts economic growth and creates jobs.

To have a continuity, the Malaysian Dutch Business Council (MDBC) will organise it’s sixth MDBC Innovation and Sustainability Awards (MISA) on October 26 at Double Tree by Hilton Kuala Lumpur.

According to Netherlands Ambassador to Malaysia H.E Karin Mossenlechner “ As a flood-prone country that lies to a large extent below the sea level in the delta major European rivers, We always had to be innovative.

“Nowadays, we are one of the most densely populated countries in the world. In order to thrive and create a sustainable living environment, we have to be in the forefront of technology and come with creative and green solutions.” explains Ambassador Mossenlechner during the press meet at her official residence in Kuala Lumpur.

She added that they also invested interest in agrifood sector, so much that despite being little over the size of Pahang and the second largest exporter in this sector worldwide.

“Netherlands is also an important hub for start-ups in the digital economy and gaming industry” she pointed out.

“The Netherlands believes innovation is the engine of economic growth in an increasingly knowledge-based global economy. And it believes innovation can best be achieved through an integrated approach with cooperation between government, businesses and knowledge institutes.

“We are eager to work together with Malaysian companies to turn waste into wealth and contribute to a more sustainable future illustrating the initiative taken by Dutch Palmers consortium – five companies and two knowledge institutes working together to develop technologies to convert palm oil biomass into bio energy or other valuable by-products” Mossenlechner added.

The Netherlands has nine top sectors for innovation which are horticulture and propagation materials, agri-food, water, life sciences and health, chemicals, high tech, energy, logistics and creative industries.

Meanwhile, MDBC’s executive director Marco Winter shared on the format of the award that will be selecting the winners through best practices which leads to the development of a more complex and complete understanding of Innovation and Sustainability.

“MISA will stimulate healthy competition, create exposure opportunities and generate a platform that showcase Innovation and Sustainability – something of increasing importance to the Malaysian business community and aligned with the Dutch aspiration to churn out innovations for centuries”

He added that the Youths and Sports Minister Khairy Jamaluddin will be invited for the one day event.

Marco described by inviting a dynamic young minister for the event will help to boost the youngsters to join more on Innovation initiatives.

There are four categories that will be showcased on the day which are Best Service Innovation, Best Product Innovation and Most Innovative Start-Up.

The winners of each category will be announced immediately after during the evening Awards Ceremony and Dinner with an accompanying judge’s report, keeping overall competition highly transparent.

Among the shortlisted nominees are AppyKoins, KLSCI Venture, GROM, YTL Corporation, Sime Darby Plantation, Heineken Malaysia and &samshoud.

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