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ADCN / MDBC: Future Ready

June 1, 2020 @ 5:00 pm - 6:00 pm

Dear MDBC Members,

Future Ready: Planning for the Impact on Consumer Lifestyle in Asia after COVID – 19

Consumers have adapted how they live, work and play… but what attitudes and behaviors will stick and what will evolve?

Regardless of market nuance, we believe that there are 5 key shifts in consumer needs and behavior.  We have translated these consumer shifts into 23 opportunity platforms for you to prioritize, ideate, and activate against that are important to plan against now, and for post COVID – 19.

Join Kantar for an introduction of these changes in Asia.

About Kantar

Kantar is the world’s leading evidence – based insights and consulting company.  We have a complete, unique, and rounded understanding of how people think, feel, and act; globally and locally in over 90 markets.  By combining the deep expertise of their people, their data resources and benchmarks, their innovative analytics and technology, they help their clients understand people and inspire growth

Date:   Monday, 1 June
– 17:00 hrs (Malaysia Time)
– 11:00 hrs (Netherlands Time)
* Complimentary for all MDBC and ADCN Members.


Lauren Warner 
(Associate Director, Kantar Consulting)

Lauren specializes in designing and leveraging quantitative segmentation solutions to help clients find grow.  With strong foundations in quantitative research, she has spend the last 5 years at Kantar working in strategic consultancy division focusing on portfolio planning and innovation strategy.

She is a technical expert in designing, embedding and activating segmentation solutions and constantly strives to find new and powerful ways to do so.  Having worked with over 30 markets around the world, she has particular experience in building multi – market studies, most recently for brands such as Mondelez, Diageo, GSK, and Fonterra.

Prior to joining the Singapore office in 2016, Lauren worked in the UK office where she gained notable experience in portfolio planning and optimization.


Cristina Zonneveld
(Senior Consultant, Kantar Consulting)

Cristina has over 8 years of experience and has worked on both the manufacturer as well as the retailer side.  Cristina started her career at Procter & Gamble and has experience in Sales, Marketing, and Shopper Marketing.  With this experience, she joined one of the largest retailers in Europe where she led the management and development of one of the key categories.

Cristina is a creative thinker with strategic and analytical skills and has a passion for challenging the status quo.  She has a passion for unlocking & translating consumer insights into product and business opportunities.


Please note: This event is for MDBC and ADCN members only.
All members of MDBC and / or ADCN are encouraged to register online via the REGISTRATION FORM HERE.
By clicking and registering online, you acknowledge the event guidelines.

For MDBC members, please click on the ‘REGISTER’ button next to “ADCN Member registration”.
Kindly indicate that you are a member of MDBC.

MDBC will not be handling registrations for this event directly.  Limited “seats” are available so registration is on a first come, first served basis.  We would like to encourage MDBC members to register early.

We look forward to your attendance!

With best regards,
MDBC Secretariat


June 1, 2020
5:00 pm - 6:00 pm
Event Category: