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MDBC Education 360: Masterclass Halal Supply Chain Management

May 29, 2019 @ 9:00 am - 12:30 pm

Dear MDBC members,

Due to a large, young, and fast growing Muslim demographic, in combination with a substantial and quickly expanding global Islamic economy, Muslim markets in the Middle East and Asia are some of the leading consumer markets today.  Muslim markets are growing in both width (new product categories are getting halal certified) and depth (more brand owners within each category are obtaining halal certification).  With double digit growth, it is not surprising that all major fast moving consumer goods (FMCG) brand owners want to be present in these markets.

There is an ongoing evolution towards a halal supply chain and value chain.  This requires companies to be halal end – to – end, instead of just focusing on their own operations.  Companies that do not organize their halal assurance systems to meet these new requirements can easily lose their license to operate in Muslim markets.

Through social media, a single halal issue can easily snowball into a major crisis for brands on a global scale.  Companies need to understand that their brand and business can be at serious risk with a halal issue or crisis.  This means that Halal reputation needs to be managed.  A corporate halal reputation is a collective representation of the firm’s past actions and halal performance, and the firm’s future ability to meet halal requirements.  Prof. Dr. Marco Tieman developed the Halal Reputation Index to quantify halal reputation for companies and brand owners.  Today, the Halal Reputation Index is used for measuring, bench – marking, and continuously improving the halal reputation of companies.

In this MDBC Education 360 Masterclass on Halal Supply Chain Management, Prof. Dr. Tieman will discuss the following topics:
1.  Evolution of halal and emerging industry requirements;
2.  Halal Supply Chain Management and Halal Synergies;
3.  Halal clusters with a case study on Modern Halal Valley (Indonesia’s first and largest halal park); and
4.  Halal risk & reputation management.

This workshop gives you insight into the latest academic research as well as best – in – class halal supply chain management practices.  This workshop provides you with an opportunity to learn and ask questions from the world’s leading halal supply chain expert.  Furthermore, it will allow you to initiate a transformation of your company towards a halal supply chain and value chain.

Date:   Wednesday, 29 May 2019
Time:  09:00 – 09:30 hrs Registration, Coffee, and Networking
09:30 – 12:30 hrs Masterclass
Venue: To be confirmed to registered participants.
Venue will be in Kuala Lumpur and may be decided pending on the confirmed number of participants.
Early Bird Prices (Registration before Friday, 17 May)
MDBC Members: RM 500 / Non – Members: RM 600
Regular Prices
MDBC Members: RM 650 / Non – Members: RM 750

Prof. Dr. Marco Tieman

Prof. Dr. Marco Tieman is the founder and CEO of LBB International, a consulting and research firm specializing in supply chain strategy.  LBB has a halal research centre, assisting governments and private sector on halal production, halal supply chain management, halal park development, and halal risk and reputation management.  He has been the trusted advisor to major halal projects in Asia, Europe, and the Middle East, amongst others, advising companies in halal production certification, halal logistics certification, and the design of Modern Halal Valley.

Prof. Dr. Tieman is a full Professor at Help University (ELM Graduate School) in charge of research on halal supply chain management and halal risk and reputation management.  He is currently involved in an extensive research on the application of blockchain technology for halal supply chains.  At Help University he teaches the subject Supply Chain Management for both MBA and DBA courses.  He has published many academic papers on the topic of halal supply chain management and halal risk and reputation management. He has received several academic awards for his ground breaking research on halal supply chain management. Prof. Dr. Tieman is on the Senior Editorial Advisory Board of the Journal of Islamic Marketing (Emerald, United Kingdom).

Prof. Dr. Tieman has a M.Sc. in Industrial Engineering & Management Science in Logistics from the University of Twente (The Netherlands) and a Ph.D. in Business Management for Halal Supply Chain Management from the Universiti Teknologi Mara (Malaysia).

MDBC Education 360:
Education 360 is an initiative of MDBC giving business professionals an opportunity to gain invaluable and essential knowledge about trending business related topics from the leading field experts.  The contents of the Education 360 workshops are applicable to a wide range of businesses.

Registration will be closed on Monday, 27 May 2019 (12 noon). All registered guests will receive an initial acknowledgement of your registration and our reconfirmation latest by Tuesday, 28 May. Please contact us if you do not receive this acknowledgement or reconfirmation. An invoice will be issued upon registration.

Please note: Reservations are required, seats are reserved for you so last minute cancellations (after 27 May) and / or no shows will still be charged. Please advise of any cancellation before / on Monday, 27 May 2019 (12 noon); replacements are welcome.
*MDBC and Prof. Dr. Marco Tieman reserve the right to postpone or cancel the program if the interest is too low. If the program is cancelled, fees paid will be returned.

To register, you may reply to the registration form which was sent to all members no later than Monday, 27 May 2019 (12 noon) to the MDBC Secretariat by e mail at events@mdbc.com.my. All registered guests will receive our re – confirmation latest by Tuesday, 28 May with venue details; Please contact us if you do not receive this acknowledgement or reconfirmation.  An invoice will be issued upon registration.  Alternatively, you may use the registration form below.  By clicking and registering online, you acknowledge the event guidelines and also agree to pay the registration fee and forward us the transfer slip as soon as possible.  Please note: Your registration will NOT be confirmed until we receive your payment.

We look forward to your attendance!

With best regards,

MDBC Secretariat
Tel:  +603 – 2722 8335


May 29, 2019
9:00 am - 12:30 pm
Event Category: