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MDBC Education 360: Sales Management & Effectiveness

November 28, 2017 @ 10:00 am - 4:00 pm

Dear MDBC members,

Join us at the next MDBC Education 360!

A rare and important workshop for sales leaders and those aspiring to be Heads of Sales.  Few sales team managers really know sales management and understand what it takes to get the results.  This workshop will give participants a good grounding which will lead to improved sales team effectiveness.  It will help any company differentiate its business through effective sales management techniques, leading to an improved bottom line.

Most Heads of Sales are “accidental” sales managers.  They were promoted into leading the sales department because they were the sales champions of the company, not because they have shown good management skills.  Sales managers could, therefore, lack preparation for their task.  Many companies have a sales training budget but few allocate training funds for the people leading the sales teams.  And we wonder why sales doesn’t achieve its targets.  Find out how to address this issue at this interactive workshop with Sales Management professional Lion Kraaijbeek, who has over 25 years of Sales Management experience, providing you with a 360 degree view on Sales Management.

This workshop will help you set up the proper process to improve the situation.  It will address the central question of how to best manage and control a sales force in order to achieve your sales goals.  Lion will show you how to provide sales leadership with a methodology to deliver winning results!  The workshop will also help Heads of Sales shift their focus from the outcomes to the inputs that drive success.

The first part of the workshop will show you the building blocks of sales management, the possible processes a sales manager can choose from, the specific roles salespeople play in a company will be reviewed, the correct metrics in order to measure results will be identified, and finally, how to manage it all.  The second part of the workshop is about implementation.  Small groups will be formed and participants will apply what has been learned to real life situations.  Once all participants understand how it works, they will have the confidence to implement it in their work and improve sales results.  This workshop is of added value for anyone currently working in Sales, or has an interest in Sales Management Techniques.

Date:    Tuesday, 28 November 2017
Time:    10:00 – 16:00 hrs (Inclusive of lunch)
Venue:  Regus
Menara Prestige
No 1 Jalan Pinang, Kuala Lumpur
Fees:     MDBC Members – RM 650 / Non – Members RM 750
All prices quoted above are inclusive of 6% GST.

MDBC Education 360:
Education 360 is an initiative of MDBC giving business professionals the opportunity to gain invaluable and essential knowledge about trending business related topics from leading field experts.  The contents of the Education 360 workshops are applicable to a wide range of businesses.

Lion Kraaijbeek – Sales Management Expert

Lion has 25 years of sales and sales management experience in a variety of industries across Southeast Asia.  He has served in a number of companies in Malaysia, Singapore and Indonesia, ranging from local startups to established multinational organizations. Lion is a multiple award winning salesperson. As a result of his sales acumen, was promoted into a sales management position while at Regus, the world leader in flexible work space solutions.

He increased his sales management expertise through continuous self-study and successfully designed his own training modules.  He now shares his knowledge, expertise and experience with sales teams and sales managers in the corporate world, helping them improve sales and revenue.

Registration will be closed on Wednesday, 22 November 2017 (12 noon).   To register, please reply with the registration form which was sent to all members before the closing date to the MDBC Secretariat by e mail at info@mdbc.com.my.  All registered guests will receive an initial acknowledgement of your registration and our reconfirmation latest by Monday, 27 November 2017.  Please contact us if you do not receive this acknowledgement or reconfirmation.  An invoice will be issued upon registration.  MDBC is a GST registered entity with the GST registration number: 000562868224.  In order to facilitate the issuance of a GST claimable invoice, please follow the instructions in the registration form (online or below) carefully.

Alternatively, you may use the registration form below.  Please note that registration closes on Wednesday, 22 November (12 noon) and is required to confirm your attendance.  By registering online, you acknowledge the event guidelines.

Please note: Reservations are required, seats and refreshments are reserved for you so last minute cancellations and / or no shows will still be charged.  Please advise of any cancellations before / on Wednesday, 22 November 2017 (12 noon); Replacements are welcome.
*MDBC and Lion Kraaijbeek reserve the right to postpone or cancel the program if the interest is too low.  If the program is cancelled, fees paid will be returned.

With warm regards,
MDBC Secretariat
+603 – 2722 8335



November 28, 2017
10:00 am - 4:00 pm
Event Category: