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NL Embassy / OIE: Innovating Agriculture

September 9, 2020 @ 3:30 pm - 5:00 pm

Dear MDBC Members,

The Embassy of the Kingdom of The Netherlands and One International Exhibition ((OIE) the organizer of Agri Malaysia 2020), are proud to present “Innovating Agriculture: How Malaysia Could Become a High Tech Agri Hub”. This webinar is supported by MDBC.

Date:  Wednesday, 9 September 2020
Time:  15:30 – 17:00 hrs (Malaysian Time)
             09:30 – 11:00 hrs (Netherlands Time)
Webinar Platform : Zoom
Please note:
– This is a complimentary webinar.
– Registration is required and an e mail confirming your registration will be sent by 12 noon, 9 September. If you do not receive this e mail you can contact us at

As the Malaysian agriculture sector goes through a revitalization and heads towards modernization, new and innovative solutions will be the key in achieving the country’s food security & other multi – pronged goals.

This webinar will provide an insight on the current landscape of the Malaysian agriculture sector. It will also explore the benefits that Malaysia can gain from the Dutch innovative approach as they continue on their journey to becoming a high tech agricultural hub in the region.


  • H.E. Aart Jacobi (Ambassador, Embassy of the Kingdom of the Netherlands)
  • YBhg. Dato’ Haji Zainal Azman bin Abu Seman (Secretary General, Malaysian Ministry of Agriculture and Food Industries (MAFI))
  • YBrs. Dr Mahaletchumy Arujanan (Executive Director, Malaysian Biotechnology Information Centre (MABIC))
  • YBrs. Dr Mohd Desa bin Haji Hassim (Deputy Director, Crop Quality Control Division Department of Agriculture, Malaysia)
  • Frederik Vossenaar (Special Envoy Agro Business Development Unit – Nature & Food Quality, Netherlands Ministry of Agriculture)
  • Damion Schwarzkachel (Business Development Director, Certhon)

Ng Yeen Seen (Chief Executive Officer, Centre for a Research, Advisory and Technology (CREATE))

15:30 hrs – Start of webinar
15:35 hrs – Welcome by H.E. Aart Jacobi
15:40 hrs – Welcome by YBhg. Dato’ Haji Zainal Azman bin Abu Seman
15:45 hrs – Presentations by Speakers
– Overview of the Current Malaysian Agriculture Landscape and its Challenges by YBrs. Dr Mahaletchumy Arujanan
 Overview of DoA Initiatives & Opportunities by YBrs. Dr Mohd Desa bin Haji Hassim
 How the Netherlands Became the 2nd Largest Agriculture Exporter in the World by Frederik Vossenaar
– How Innovations Facilitate the Ecosystems of the Entire Production Chain of the Netherlands Fruits and Vegetables Sector
by Damion Schwarzkachel
16:45 hrs – Q&A
17:00 hrs – End of webinar


All registered guests will receive a confirmation latest by Wednesday, 9 September (12 noon) with further details on how to log in for this webinar; Please contact us if you do not receive this acknowledgement or confirmation.

Due to the overwhelming response registration has now been closed.  Those who are interested in attending this event but who have not yet registered, we will be live streaming on the Netherlands Embassy’s Facebook page at www.facebook.com/DutchEmbassyMalaysia

We look forward to your attendance!

With best regards,
MDBC Secretariat


September 9, 2020
3:30 pm - 5:00 pm
Event Category: