Home » MSA 2011

MSA 2011

It was with much pride that MDBC organized the inaugural MDBC Sustainability Awards (MSA) in 2011; it was the perfect special event to mark MDBC’s 15th Anniversary celebrations.  MDBC and the Embassy of the Kingdom of the Netherlands combined forces to initiate MSA ’11.  Starting at the beginning of 2011, we worked on the concept, categories, criteria, and nomination forms, celebrating a formal launch in conjunction with a talk on “Future Energy” in June 2011.

By September of that year, MDBC member companies had submitted their nomination forms and information about their projects for consideration by a panel of independent, expert MSA ’11 judges.  These judges carefully considered the nearly 30 nominations and shortlisted the top submission in each of the four categories for that year.  

Categories for MSA ’11 were Best Corporate Sustainability for Environment, Best Corporate Sustainability in Human Resources, Best Corporate Sustainability for Community Development, and Best Practices in Sustainability of a Malaysian Partner

On 2 November, 2011, shortlisted companies in the four categories attended the inaugural day program for final presentations to attendees and judges.  It was an opportunity for these companies to present their projects in order to share their hard earned knowledge and experiences with other MDBC members and guests.  It also provided judges the chance to review each nomination one last time and to make their final decision on the winners.  Winners were announced and prizes award later that same day during the evening program and Awards ceremony.

Congratulations to the MDBC Sustainability Awards 2011 Winners!  l to r: Selvadass Amaladas (Guinness Anchor Berhad), Kelly Ch’ng (Guinness Anchor Berhad), Charlotte Donvang (Artist), YB Dato’ Seri Mustapa Mohamed (MDBC Patron & Minister of International Trade & Industry), Farina Farid & Jan Roelf Pinkster (Basis Bay), H.E. Paul Bekkers (Ambassador & MSA Chief Judge, Embassy of the Kingdom of the Netherlands), Yoong Huey Yee (Biodome Asia).

MSA 2011 Categories

2011 Categories

Please note that as always, the expert panel of MSA judges have the right to move a participant from one category to another if the judges believe that a different category is more appropriate / applicable.  For more information on the Judges of MSA 2011, please see the Judges panel.

The Award Categories for MSA 2011 were:

  1. Best Corporate Sustainability for Environment
    The implementation of a program in areas such as: Energy, Efficiency, Extended Product Responsibility, Green Product Design, Waste Reduction, Sustainable Business Practices, and Water Conservation. Integration of environmental performance into the company’s strategy and delivery of proven business benefits.
  2. Best Corporate Sustainability in Human Resources
    The policies and programs that value and care for the company’s employees, focusing on, for instance, embracing diversity in the workplace, providing childcare, providing for appropriate work life balance of employees, dependence care, layoffs and closing, health and wellness, privacy, employee training, fostering lifelong learning, raising practical awareness on the company’s sustainability activities and efforts, equal opportunities, gender balance, improving the quality of life at work, and implementing employee ownership plans on a sustainable basis.
  3. Best Corporate Sustainability for Community Development
    The contribution of companies to improving the level of development of their surrounding communities or communities further away from the company, such as through healthcare, education or basic infrastructure facilities, or employment creation.
  4. Best Practices in Sustainability of a Malaysian Partner
    Malaysian (local) Partner can mean Supplier, (Sub) Contractor, etc – any partner in the company’s supply chain. MDBC member companies are required to ensure that their supply chain is conducting good business practices as part of their own sustainability obligations. Which Partners exceed requirements to go beyond a minimum code of conduct, legal compliance, regulatory frameworks and reporting standards to support their clients in their sustainability efforts? How does the Partner support the Client to achieve a sustainable competitive advantage?
MSA 2011 Shortlisted

The selection process in MSA 2011 was a difficult one.  There were many high quality submissions in the inaugural edition of the Awards Program.  The following were announced as shortlisted entries for MSA 2011.  These shortlisted companies were then invited to present their projects during the MSA 2011 Day Program (which was open to the general public) for a Q&A session and final judging.

Please note: Shortlisted nominees are listed in alphabetical order; the order is NOT indicative of any ranking.

The shortlisted nominees and projects in the ‘Best Corporate Sustainability for Environment‘ category were:

Basis Bay – Basis Bay approached sustainability from a holistic perspective which encompasses the framework on the “optimization of acquisition, deployment, and management of IT resources with sustainability in mind”.  This led to Strategic IT Planning and the development of Green Data Centers.

Bell Group of Companies – Bell’s drive and commitment to find environmentally friendly solutions have pushed it to try and achieve zero carbon, zero waste, and in the process, produce alternative / green energy.

Logica – Logica has a sustainability service, showing clients how to build sustainability into their strategy and create value for their businesses, people, and customers.  Logica continues to measure environmental effect by following through on their ambitious carbon reduction targets across the group.

The shortlisted nominees and projects in the ‘Best Corporate Sustainability in Human Resources‘ category were:

* Dutch Lady Milk Industries – Management set out to re – energize the organisation with a clear focus on getting the company back on the path of expansion and growth.  They also looked for a new strategy to create a sustainable change but also regain pride and belief for its people.

Guinness Anchor Berhad (GAB) – GAB invested heavily in their employee welfare, training, and development, resulting in their 7 HR Pillars initiative.  This initiative was to enhance their efforts to improve, empower, motivate, and reward their employees for greater performance.

TNT Malaysia – TNT’s HSE department developed a strategy to increase the engagement of employees in the day to day running of their departments related to CR issues.  Through volunteering and appointment, TNT management managed to carefully put together a group of enthusiastic workers from each site to run and manage the CR Committee.

The shortlisted nominees and projects in the ‘Best Corporate Sustainability for Community Development‘ category were:

* AkzoNobel – AkzsoNobel made a commitment to their employees and their health and safety.  They designed their own eco – efficiency strategy using sustainable innovation and creating opportunities for employees to make a difference supporting community programs and projects around the world.

Guinness Anchor Berhad (GAB) – The GAB Foundation focuses its activities under three main pillars: Environmental Conservation, Education, and Community.  Through their programs and investment, they aim to empower the community by equipping them with the means and the knowledge to fulfill their potential and achieve their goals.

ING – ING has been working with the Cleft Lip and Palate Association of Malaysia (CLAPAM) since 2003 to provide financial aid for children born with a clef lip and / or palate condition to undergo corrective surgery.  They also embarked on a more concerted effort to elevate public awareness of the condition and of the financial help available.  This initiative was called Spread the Smile, bringing together a corporation, medical practitioners, and an NGO.

The shortlisted nominees and projects in the ‘Best Practices in Sustainability of a Malaysian Partner‘ category were:

Biodome – Biodome Asia allows for the transfer and sharing of sustainable practices in anaerobic digestion / biogas for Palm Oil Mill Effluent amongst other organic waste treatment / renewable energy generation.  Biodome Asia’s equipment allows for the efficient capture of biogas and has numerous benefits such as a smaller project footprint, less materials consumed, long operating lifespan with little maintenance and more efficient operational standards.

Superb Impression Creationz (SIC) – SIC is an Interior Design Fit Out Solutions provider.  They committed to their client’s (Shell) health and safety goal of No Harm to People.  They pursued sustainability goals in reducing carbon footprint and long term operating costs of the space by reducing utility costs.  SIC impressed Shell with their commitment to the high standards in Health and Safety as well as their contribution to improving the general industry capability on building sustainability design and construction.

MSA 2011 Judges

All MSA entries were judged by highly regarded, independent, expert individuals led by the Chief Judge – H.E. Paul Bekkers (Ambassador, Embassy of the Kingdom of The Netherlands).  

After shortlisting entries to the top 3 in each category, judges do one final round of assessment during the MSA Day Program where each shortlisted nominee gives a presentation on their submission.  Judges and audience members alike are allowed to ask questions of each nominee before category judges meet privately to confer and tally up the points.  

Winners in each category are announced immediately after the Day Program at the MSA Awards Ceremony and Dinner.  This announcement is inclusive of a Judges Report on the winner’s submission.


CHIEF JUDGE – H.E. Paul Bekkers
Ambassador, Embassy of the Kingdom of The Netherlands

His Excellency Paul Bekkers has been the Netherlands Ambassador to Malaysia since 2009.  Having studied Law (LL.M.), Economics, and History before joining the diplomatic service, the Ambassador has been stationed in Ghana, Zaire, South Africa, and Turkey.  

He has a variety of responsibilities in The Hague, most recently as Director for Health, Gender and Civil Society as well as Special Ambassador for HIV / AIDS.


JUDGE A – Hans Bodewes
Former Managing Partner, Shell Global Solutions

Hans is a former member of the MDBC Board of Directors as well as the former Managing Partner of Shell Global Solutions.  Prior to joining Shell, Hans was an assistant lecturer at Delft University, The Netherlands, and later, at Ahmadu Bello University, Nigeria.  He began his career in Shell in 1980 and has since served in various technical and managerial positions in several Shell companies.


JUDGE B – Dato’ Dr. Dionysius Sharma
Executive Director & CEO, WWF Malaysia

Dato’ Dr. Dionysius Sharma has been Executive Director and CEO of WWF Malaysia since 2007.  He graduated from Universiti Malaya with a degree in Ecology.  A respected wildlife expert, he earned his PhD in Conservation Biology from the Durrell Institute of Conservation and Ecology, University of Kent, England.


JUDGE A – Dato’ Kok Wee Kiat
Chair, Environmental Quality Council Malaysia

Dato’ served as the Chair of the Environmental Quality Council of Malaysia for the past 9 years.  He is a strong advocate of sustainable business, particularly within the context of corporate environmental responsibility.  He is also the Honorary President of the Business Council for Sustainable & Responsible Development Malaysia.  He has served as a Trustee of the Environmental Management & Research Association of Malaysia since 2003, and as a member of the Advisory Board, Asia Pacific Roundtable on Sustainable Consumption & Production since 2004.  In recognition of his stellar work in sustainable development, the United Nations Development Program (UNDP) selected Dato’ Kok as an UNDP Awardee for Development & Environment in 2001.


JUDGE B – Karamjit Singh
Technology Editor, The Edge

Karamjit was with The Edge for 14 years and is the technology editor with The Edge, specifically of [email protected].  This section covers the business impact of technology, technopreneurship, and policy.  He is also the editor of an SME pullout called SME’s Going Global and is contributing editor for Manager@Work, a monthly pullout on management, marketing, and human capital.  In 2001, he won the Malaysian Press Institute Award for Best Telecommunications Journalist.


JUDGE A – Azizi Meor Ngah
Former CEO, Malaysian Agrifood Corporate Berhad

A former member of the MDBC Board of Directors, as well as the former CEO of the Malaysian Agrifood Corporate Berhad, Azizi is also a Director of the Board for the Halal Industry Corporation.  He was involved in specialized training in Agriculture Planning and Control at the Commonwealth Development Corporation in Swaziland, before spending 24 years with the plantation group, Guthrie Berhad.


JUDGE B – Rikke Netterstrom
Executive Director, CSR Asia

Rikke has over 10 years of multi – sector experience in corporate responsibility strategy, stakeholder engagement, and communications.  She was responsible for environmental and social issues for two of the world’s sustainability leaders – The Body Shop International plc, and Novozymes A/S, preparing strategies for over 50 markets globally.  Rikke was closely involved in the creation of the Roundtable on Sustainable Palm Oil as an Executive Board member, and continues to provide advisory services to companies in the oil palm sector.


JUDGE A – Dato’ Mizanur Rahman Ghani
Honorary President, Business Council for Sustainable Development

Dato’ Mizanur studied at the University of Malaya, University of Leuven, and Marketing Management at the Harvard Business School in the US.  He is the founder of the Business Council for Sustainable Development and participates in several other Associations.



JUDGE B – Anthony Tan
Executive Director, CETDEM

Executive Director at CETDEM, the Center for Environment, Technology & Development Malaysia.  Founded in 1985, CETDEM is an independent, non – profit, training, research, consultancy, referral, and development organization.  It is committed to improving environmental quality through the appropriate use of technology and sustainable development.

MSA 2011 – Video 1

MDBC: MSA 2011 – Video 1 (Day)

MSA 2011 – Video 2

MDBC: MSA 2011 – Video 2 (Day)

MSA 2011 – Video 3

MDBC: MSA 2011 – Video 3 (Day)

MSA 2011 – Video 4

MDBC: MSA 2011 – Video 4 (Evening)

MSA 2011 – Video 5

MDBC: MSA 2011 – Video 5 (Evening)

MSA 2011 Supplement