Loading Events

« All Events

  • This event has passed.

ADCN / MDBC: Greentech Masters – Pure Harvest

February 28, 2023 @ 3:00 pm - 4:00 pm

Dear MDBC members,

Toughest climates, humidity, temperature, and resource scarcities, and yet achieving the same quality and quantity as in the Netherlands. Pure Harvest Smart Farms is revolutionizing vegetable production with the most minimal resources available. Its outstanding track record is making best in class in Asia and the Middle East.

Pure Harvest is pioneering controlled – environment agriculture in the Middle East, North Africa, and Southeast Asia, harnessing technology to tackle problems including food security, water conservation, economic diversification, and sustainability needs.

Pure Harvest’s approach relies on a hydroponic growing system based on precise environmental controls, allowing it to manipulate temperature and humidity to create ideal growing conditions. Sensors, automation, and bees keep things humming. “We’ve decoupled food production from climate,” says Kurtz, who describes Pure Harvest’s system as a hybrid of a high – tech greenhouse and a vertical farm. The result is colorful rows of tomatoes growing as if they were in Tuscany, yet only meters from the desert. Alongside harnessing solar energy, the system is pesticide – free and designed to reduce water usage and boost productivity. It claims its technology is seven to ten times more water – efficient than typical desert greenhouses and produces yields more than 15 times higher while performing more than 35 times better than traditional field farming.

Date:  Tuesday, 28 February 2023
Time:  15:00 – 16:00 hrs
Platform:  Zoom

The ASEAN Dutch Chamber Network (ADCN) presents the first session of the year Greentech Masters: How Pure Harvest is achieving world – leading yields in one of the harshest climates of the planet? Learn how this company takes Controlled Environment Agriculture (CEA) to new heights through an exclusive online interview with one world’s largest investors in the food and agriculture community in Southeast Asia. This time, it’s an excellent chance to learn from Sky Kurtz (CEO, Pure Harvest). We aim to bridge that knowledge to the developing region and inspire the audience with the CEO’s leadership and thought processes from top companies.

Manuel Madani, Vice President of NTCC and General Manager of the Priva Horticulture SEA. He has over +10 years of experience in Southeast Asia and moderates this interview session. If you are interested, don’t be shy to sign up and prepare your questions because we will answer your questions LIVE!


Sky Kurtz (Founder & CEO, Pure Harvest Smart Farms)
Sky Kurtz is the co – founder and Chief Executive Officer of Pure Harvest Smart Farms and is a pioneer in the Agritech sector.  Pure Harvest develops world – leading controlled – environment agriculture technologies to deliver the best quality fresh produce. The Company’s hybrid growing solutions provide precise climate and environmental controls, enabling increased productivity, and reduced waste (including water, energy, time, & transport) in the harshest climates on earth, with projects spanning the MEASA region.

Prior to founding Pure Harvest, Kurtz Co – founded Vence – a wearable technology solution for animal protein farming that semi – automates rotational grazing, reinventing livestock management.  Kurtz also served as a Senior Executive with Francisco Partners, a $24 billion tech investment firm based in California and an affiliate of Sequoia Capital, a world – leading venture investment firm.  Kurtz invested in and served on the boards of numerous companies across many sectors, with annual turnover ranging from $25 million to $2 billion dollars.  Kurtz was awarded an MBA from the Stanford Graduate School of Business and holds a B.S. in Finance from the W.P. Carey School of Business at ASU, where he graduated Summa Cum Laude and was named the Turken Family Outstanding Graduating Senior (valedictory honor).

Please note: MDBC is NOT handling registrations for this event.
To register, kindly click here.


February 28, 2023
3:00 pm - 4:00 pm
Event Categories: