Dear MDBC members,

SAVE THE DATE

When the Dragon Roars: Hard Lessons for Western Brands

Western brands are under unprecedented pressure as recent geopolitical flashpoints have influenced consumers to look at alternatives.  At the same time, Chinese brands have made strides in building their international reputation by becoming more credible, reliable, and innovative.  Across Southeast Asia, many Chinese brands are threatening traditional Western market dominance across many sectors.

Yet this is not the end of the world for Western brands.  Time and again, they have proven to be resilient and versatile, addressing the challenges thrown up across eras.

But to remain credible in the eyes of increasingly sensitive (and politicized) consumers, businesses need to act fast and adapt their approach to advocacy and engagement.  Not acting decisively could mean losing entire generations of customers and ceding global leadership to competitors who are ready to seize this moment.

To help brands navigate these challenges, MDBC and Viewfinder Global Affairs invite you to a closed – door roundtable exploring how Western companies can adapt their advocacy strategies to remain credible and competitive in a rapidly shifting geopolitical landscape.

Date:  Tuesday, 26 August 2025
Time: 09:30 – 11:30 hrs
Venue:  TBC

Additional Information will be available soon